Why is it called cruise/resort wear?

Early spring fashions are coming in new and fresh each week. Our first shipment called "Cruise or Resort" or Pre-Spring has already come in. Now some of you may wonder why designers and people in fashion merchandising call this collection as such.

Here's a simple explanation..

"A cruise collection or resort collection, sometimes also referred to as holiday or travel collection (collection  croisière, in French), is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent twice-yearly seasonal collections - spring/summer and autumn (or fall)/winter - heralded at the fashion shows in New York, London, Paris and Milan."

This collection was originally meant for wealthy customers and well-traveled individual who sailed the high seas or spent time in Europe vacationing. Now most of theses fashions are nautically inspired, but not meant for just the cruising type. So don't let its name make turn you off, but certainly let these colorful and fresh items make you think of spring and dream of cruising the French Riviera instead.

This fashion tidbit is brought to you by Katherine Fell, former fine apparel buyer at Neiman Marcus for Get Noticed Boutique.